Side of Fries is a comedy-directing duo made of Luke Rocheleau and Jordan Allen. With their powers combined they create memorable story lines with high production value. They write, direct and edit all of their projects. This creative force is not afraid to push the envelope with outlandish ideas and highly inventive concepts.


Pringles + Star Wars | A Wookiee Mistake

Kool-aid | Fuel Your Fun

Pop Secret | Power in the Pop

Doritos | Makes Everything Better

Frog Tape | Sloppy Painter's Anonymous

Chloraseptic | Back in Business

Axe | Bully

John Frieda | Next Level Blonde

Gain | Laundry Rules

Bud Light | Victory

Oona | Kaleidoscope Music Video

CrampsAWAY | Crampy